
Soul Purpose Business Mentorship
Structure your magic. Stay supported. Earn with consistency and confidence. All in one transformational year.
A 12-month, high-touch group mentorship for high-achieving women ready to launch or grow a soul-aligned business and start earning real income doing what they love.
Whether you already know your direction or still need clarity, this program gives you everything: personalized support, live workshops, expert guidance, systems that actually work, and a powerful community of women rising together.
You'll also gain access to Joe's personal network, with past connections including aligned investors, high-level collaborators, visibility opportunities, and new clients.
By the end of this mentorship, you'll have
- A business built around your purpose, and clients already coming in
- Systems in place to support growth with ease and clarity
- Clear pricing, offers, and a roadmap for scaling
- Confidence in your mission, and the tech skills to run things without overwhelm
- Mastery of the exact tools, platforms, and strategies you need to succeed
What you get inside
- Pre-cohort bonus: Uncovering Your Soul Purpose course ($999 value)
- 12 months of small group mentorship
- Biweekly accountability pod of 3–4 women
- Live monthly workshops, two time-zone options, all recorded
- 4 hours each month of live Q&A and personalized strategy time
- A private 1:1 session with Joe before the cohort begins
- Access to Joe's high-level network
- Templates, tools, tech walkthroughs, hiring and delegation mini-course
- Podcast feature opportunity, bonus mini-workshops, and every new course created during your cohort
This is perfect for you if
- You know what business you want to build and need expert support, structure, and momentum to do it right
- Or you still need to uncover your soul-aligned direction and want guidance to turn it into a business that works
- You've already started something but you're under-earning or don't have the systems to grow it
- You want to make great money doing something that actually feels like you, without the burnout
Investment
$12,000
$24,000+ in value · 10 scholarships a year · payment plans available
12 months · small group · with Joe Che and Sandra Kinnaman Nordström
Join the waitlistTimeline
Pre-cohort: if you're not yet clear on what to build, you start with Uncovering Your Soul Purpose.
Months 1–3, Foundations: refine your vision, message, offers, and structure.
Months 4–6, Launch & Serve: launch your first offer, serve your first clients, refine delivery.
Months 7–12, Optimize & Expand: scale sustainably, add offers, delegate, elevate your brand.
Risk-free, fully aligned
If you show up, attend at least two live workshops and your pod meetings, and you don't feel like this program will truly help you build your soul-aligned business, Joe will give you 100% of your money back. No games. No guilt.
What people say
What people say about working with Joe

“ One of my priorities in creating this business from day one was to be able to keep in my zone of genius and keep in my feminine creative flow, and for the first time, I finally feel like I have that. Joe steps so into the masculine role that makes you feel so held in your business and so structured, but in a way that still allows your flexibility of your creative mind.”
“Thank you so much Joe, for this event because as I'm here and listening to what people say, I feel myself immediately becoming more real and more authentic, and I feel myself connecting to myself just by being here in everyone's aura.”
“I appreciate that Joe provides personal examples help us, to guide us, to speak about our own personal life.”
“Joe is an incredible and passionate facilitator. He is very caring and wants the best for everybody. I deeply trust him, not only as a facilitator but as as a friend. I really resonate with the way he shares information and the way he holds space.”
FAQ
What if I don't know what my soul-aligned business is yet?
That's totally okay. You'll begin with Uncovering Your Soul Purpose, a $999 program included free before the cohort starts.
What if I already have a business?
Absolutely. Many participants come in with an early-stage business that's not fully aligned or structured. This program helps you refine your offer, create systems, build momentum, and start earning consistently.
If I can't make the lives, will it still be useful?
Each monthly session is hosted twice to accommodate time zones. Everything is recorded and uploaded to the course portal.
How much time will I need to commit?
Most participants spend 2 to 3 hours per week on the program. Many are still in their 9-to-5 and build at night.
Can I pay monthly?
For those who can't afford the full upfront cost, special arrangements may be possible. Reach out to discuss your situation.

About Joe Che
With 30 years of professional teaching experience, including mentoring Fortune 5 CEOs and leading projects across 52 countries, Joe Che is a serial entrepreneur who has founded 12 successful businesses across tech, education, hospitality, real estate, and immersive experiences. For 18 years he ran a technology and business training company in New York City, personally training more than 10,000 people.
Joe is the creator of The Connection Map, the first comprehensive framework of human connection, similar to a Myers-Briggs or Enneagram, that brings clarity and language to the way we connect in relationships, work, and life.
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Ready?
Structure your magic. Stay supported. Earn with consistency and confidence. All in one transformational year.
Join the waitlist

